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:OTVETDESIGN
Cases Overview
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Corporate Branding
Corporations are the same product as a jar of yogurt. But "sell" should be on somewhat different rules. In the case of consumer branding, we study the audience and look outside.
During working on a brand of a corporation, our views and research are directed, rather, inwards, deep into the company.
During working on a brand of a corporation, our views and research are directed, rather, inwards, deep into the company.
All the future brand identity, all the meanings necessary for its formation are here. We study the company, its corporate codes, ambitions, plans, the vision of leaders. And then we rethink the received information in the context of the market situation, the positions of competitors, global practices in this segment.
Analysis of the collected information allows finding the corporate brand code, which becomes the basis for its verbal and visual identity, communications, and HR strategy. We create the very "jar of yogurt" that will be in demand among various categories of stakeholders.