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Corporate branding
A company and a cup of yoghurt don’t seem to have much in common. Yet, both are brands. However, you’ll need a slightly different approach to 'sell' a corporate brand. When we take on a consumer branding project, we start with looking outwards and understanding the audience.
How do we craft a corporate brand?
How do we craft a corporate brand?
When it comes to corporate branding, we have to look inwards to figure out the company and find the right insights. This is a good place to start if you want to sort out a brand’s future identity and narratives. We look into the company, its DNA, ambitions and plans, and the leaders' vision. Then we interpret the information taking into account the current market environment, competitive landscape and global industry best practices.
This is how we crack the company’s code — identify the backbone of its verbal and visual identity, its communications and HR strategy. Now we can proceed to create 'the perfect cup of yoghurt' - a corporate brand that would resonate with all kinds of stakeholders.
Creating a visual identity
Place branding
A comprehensive rebranding project for Rusgranit
Branding and communications development: a comprehensive project for M2_Connect, a digital service provider
A passion for structure
New logo and packaging redesign
Comprehensive project for rebranding and brand promotion
Development of a corporate identity for a bank
To work out a positioning platform for a new hockey team from Uzbekistan
Logo redesign and new corporate style development for Bank of Russia — the Central Bank of the Russian Federation
Rebranding of the first private insurance company of Armenia
Rebranding of Sadovye kvartaly residential community
Development of a brand identity for a participant of Top 10 the largest leasing companies
Developing a brand idea for Mine Cryptocorporation
Rebranding of audio and video equipment chain Pult.ru
Development of a brand positioning and identification system for Lino Russo company included in Promargo Agro Holding
Rebranding of Business Club of Realtors
Development of a brand positioning and visual identification for MCS
Development of a brand positioning and visual identification for FTC
Rebranding of Forum of Innovative Financial Technologies
Rebranding for "Rossiya" airlines
Development of a brand positioning and rebranding of Emelyanovo Airport
Development of a brand positioning and brand identity for KTIB
Development of a brand positioning and visual identification of the brand
Corporate branding of Department for External Economic and International Relations of Moscow
Rebranding of State Space Corporation ROSCOSMOS ECHO
Development of a brand idea and visual identification for center of medical insurance programs
Creating a visual identity
Place branding
A comprehensive rebranding project for Rusgranit
Branding and communications development: a comprehensive project for M2_Connect, a digital service provider
A passion for structure
New logo and packaging redesign
Comprehensive project for rebranding and brand promotion
Development of a corporate identity for a bank
To work out a positioning platform for a new hockey team from Uzbekistan
Logo redesign and new corporate style development for Bank of Russia — the Central Bank of the Russian Federation
Rebranding of the first private insurance company of Armenia
Rebranding of Sadovye kvartaly residential community
Development of a brand identity for a participant of Top 10 the largest leasing companies
Developing a brand idea for Mine Cryptocorporation
Rebranding of audio and video equipment chain Pult.ru
Development of a brand positioning and identification system for Lino Russo company included in Promargo Agro Holding
Rebranding of Business Club of Realtors
Development of a brand positioning and visual identification for MCS
Development of a brand positioning and visual identification for FTC
Rebranding of Forum of Innovative Financial Technologies
Rebranding for "Rossiya" airlines
Development of a brand positioning and rebranding of Emelyanovo Airport
Development of a brand positioning and brand identity for KTIB
Development of a brand positioning and visual identification of the brand
Corporate branding of Department for External Economic and International Relations of Moscow
Rebranding of State Space Corporation ROSCOSMOS ECHO
Development of a brand idea and visual identification for center of medical insurance programs
Development of a brand idea concept of a corporate identity for the equestrian club
Packaging concept design for souvenirs from Karelia Republic