OTVETDESIGN

Forside

Task

Logo design and corporate identity for the equestrian club of the European format

The target audience is people keen on horses and equestrian sports having high income level.

Strategy

Equestrian clubs existed in St. Petersburg before the appearance of Forside. However, all of them adhered to the ordinary format of taking care for animals. Meanwhile, there is also a European school, which is somewhat different from the Russian one.

It is characterized by greater attention to animals, it is focused on the process, and not only on the result, the exclusion of strict methods of training. The customer sharing this ideology wanted to create a club of such a format in St. Petersburg.

Concept and Implementation

The brand ideology is built about horses, solicitous treatment of them and the most modern approach to training. There are spacious clean stables, a specialized dressage ring, professional trainers, a separate SPA area for animals; the club set a fundamentally new standard for the city and the horse industry as a whole.

Ambitious format of the place fixed a meaningful multi-ply logo — it has a variable structure.

It enables to use the logo in full, united, and in shorten form. Images of the ring, running in a circle horses, four cardinal points can work independently and serve as full semantic accents, to report one or another version of the brand message. The mix of tradition and innovation based in the corporate identity, enables to emphasize the special character of the club, its passionarity and orientation to the pro-European approach.