Federal Technological Company

OTVETDESIGN

When choosing a contractor for an infrastructure project, I want to make one crucial decision — who it will be. So in the future, rely on the experience and knowledge of the experts involved: not to be distracted by the minutiae, not worry about the nuances, but just accept the project of the proper quality on time.

INSIGHT

An expert infrastructure project contractor should not only be able to build walls or pour asphalt. Its tasks include: building work processes, making solutions, structuring the stages of work… So the most essential is reliable protection of the customer from the occurrence of problems of both global and point character.

HYPOTHESIS

TASK

Development of a positioning platform and identification system for the Federal Technological Company, an integrator of external and internal infrastructure projects and engineering.

TARGET AUDIENCE

Civil servants, clerks, heads of major corporations responsible for the implementation of infrastructure projects of various levels of complexity.

FTC Company offers not only engineering solutions for relevant projects, it thinks "engineering": systematically, structured, with a focus on maximum results. Moreover, it is always the one: an object realized precisely and on time, without overlays and headaches.

STRATEGY

Subtle, "aligned" logo. Rhythmic vertical lines create a harmonious system developed in the brand identity. In the font and makeup of the logo allusions to the fence, fencing tapes are read — to everything that separates the areas of work from ordinary spaces.

The vertical fencing line of a contrasting color becomes essential stress of the brand identity. It appears on various media and has both a functional load — it separates text blocks as well as image — it emphasizes the idea of protecting the client and the project from unnecessary problems.

ACHIEVEMENT

Original promotional products also work as part of an updated brand image. Strict respectable products will fit perfectly into the interior of a modern office or an imposing study, and a contrasting branded strip will remind you of the brand’s promise.

REPRESENTATIVE PRODUCTS

In the website designed for the company, brand identity is further developed. So, in an animated splash screen, the key visual image — the boundary line — grows and expands, and then divides the screen into text blocks that repeat the rhythm set by the element.

DIGITAL