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:OTVETDESIGN
Communication
In order to be a brand but not just a trade name, it is important to communicate with the consumer. Communicate, attract his attention, tell stories, introduce new things, share useful information, finally, surprise.
The brand should become, even if not a friend, then a good acquaintance, who is easy to recognize among the crowd and meet gaily.
The brand should become, even if not a friend, then a good acquaintance, who is easy to recognize among the crowd and meet gaily.
On that point, a brand needs to find its personal intonation, the tone by which it can be recognized in the information polyphony of the modern communication field. The universal recipe of previous years, when it seemed to be enough to make a catchy slogan and a brighter picture, no longer works.
Now, good communication is not just a story about a product. It is primarily the understanding of the consumer, his requests, drivers and bars; and a relevant answer to them. It is such communication that can help you gain customer interest and loyalty; therefore, get a place in their shopping basket.