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OTVETDESIGN
ECHO
Brand identity as an integral system in which meanings and images are "strung" on the general ideology of the company.
Project
Echo JSC is engaged in technical support of the space industry of the Russian Federation.
Electronic components, raw materials, equipment, computer and office equipment — the brand is responsible for the supply of very different solutions for very different tasks. We proposed to present the specifics of the company’s work in the form of a kind of constructor, an effective scheme where different-sized parts are assembled into a universal solution, personalized for each task.
Result
Concise brand identity where the logo and all visual elements are built according to the general logic is "stringing" the necessary elements on a fixed basis. The universality of the method enables to mark with its help all company’s courses.
Laconicism and accuracy of graphics enable to emphasize the relevance of the brand to the field of science and high technology.
Other corporate branding projects
Corporate branding of Department for External Economic and International Relations of Moscow
Development of a brand idea and visual identification for center of medical insurance programs
Development of a brand idea concept of a corporate identity for the equestrian club
Other corporate branding projects
Corporate branding of Department for External Economic and International Relations of Moscow
Development of a brand idea and visual identification for center of medical insurance programs
Development of a brand idea concept of a corporate identity for the equestrian club