OTVETDESIGN

KTIB Holding

Thin minds — bold solutions

Task

Development of the brand positioning and the new brand identity for KTIB — the holding company providing comprehensive services in the field of oil and gas production.

KTIB is the holding, each large-scope project of which has an exact, smart and clear solution to the task.

Every KTIB solution is a movement towards a goal. Clear and verified, it enables to minimize costs, improves process mobility, eliminating unnecessary actions. The company offers a subtle approach to the implementation of complex projects, which later will bring great results.

Our goal was to reveal the company’s ideology. Show a smart, systematic approach to the implementation of complex projects.

KTIB specializes in organizing and optimizing all processes in the oil and gas industry. The holding includes several subsidiaries, each of which performs its function in building a common business process.

Strategy

The KTIB strategy was developed taking into account all the services that the company offers. Tasks of any complexity and volume can be solved simply if you find a subtle approach and correctly use the available resources.

It was this idea that was based on the concept "Thin Mind — Bold Solutions."

but the entire gas and oil production market. To bring all enterprises of the holding to a common visual denominator, we have developed a complete brand positioning strategy and made up the right graphic system.

We dig deep, dream high, move forward, look through, and see through. Each of the holding companies is after the best in the chosen vector. Together, we can form the number of professional solutions that will change not only ideas about efficiency

The new style reflects the company’s ideology — a smart, systematic organization in the implementation of projects. The architecture of the KTIB logo and brand identity is based on the image of a line that transforms into a grid, symbolically reflecting the activities of each holding company.

Brand character

KTIB is an ambitious company, a professional in a new industry. There are knowledge and accurate calculation behind every action. Behind every victory are experience and teamwork. Here they do not count on luck, but only on their own strengths and skills.

All business carriers are made in strict black color in accordance with the brand identity. They are united by a bright green line, which continuously keeps from one subject to another. This line continues the company’s ideology. A significant person or a vital thought is behind every form, diary, or business card.

One subtle thought is capable of moving heavy equipment, punching thick layers of the earth and breaking down walls in communication. Therefore, the basis of the visual solution of the advertising campaign is technological processes controlled by one thin KTIB general line.

The KTIB booklet also has a non-standard "thin" format, which further illustrates the core values and principles of the company.

Black and white photographs emphasize the weight and power that the company manages. In the center of each image, there is a green line showing the power of knowledge, thanks to which it is possible.

The new identity is also a new website. We not only redesigned the company’s website externally but also made it more functional and user-friendly. The home page uses a slider with black and white images that reflect a particular company’s service.

Currently the new website is a work in progress

THE WEBSITE IS DESIGNED TO BE EASY TO USE ON VARIOUS DEVICES. MOBILE WEBSITE VERSION, ALSO AS COMPLETE ONE, ENABLES TO VIEW DETAILED INFORMATION ABOUT COMPANY’S SERVICES.

We developed a subtle thought conveyed by the new KTIB brand identity in a brand book, the format of which reflects the boldness of solutions and actions of the company in its professional activities.