The company’s brand is focused on the market of a final consumer. It was important to understand the key drivers and the audience barriers in order to formulate significant advantages for it.

As a result of in-depth interviews with potential clients of the cryptocorporation, the following industry-typical patterns of behavior were revealed: to be involved in changing the future, the desire to be unique, and also to experience strong, vivid emotions.

The new brand positioning was created at the interfaces between the audience drivers and brand ambitions.

We came to re-invent the world of money and the world in general. Forget how it was. Everything will be different. Money, methods of their gaining, life itself. Faster, more interesting, brighter, more condensed.

Do not look back — this makes no sense. In the old way, it will never be again. Stay tuned — the future is in them. We change and change the world around. Change with us.

The essence of the Mine brand is the changes it brings to consumers, industry, and the world. The company's dynamic brand identity is built around this value. The letter I becomes a trigger for changes in the logo. Remaining constant in essence, it exists and "moves" inside the logo, changing the angle of inclination, transforming into new images.

Concise restrained writing emphasizes the brand's reference to high technologies. However, the freedom with which brand identity is used speaks about the innovation and ambitious character of the brand. The changes inherent in the brand's DNA are also expressed in terms of carriers — changing the usual image of a thing, adding movement to it.

Digital is the central place of life for a cryptocorporation. Therefore, meaningful relaying of the brand essence on digital media is crucial. The agency created a Landing page and a platform for cloud mining — one of the brand’s activities. The result of the work was a full-fledged application for payment and monitoring of all related processes. The app is implemented in three forms: for web, iOS, and Android.

As part of the project, packaging was developed for mining farms, which sale is carried out by one of the corporation sections. The current, concise packaging design does not look distantly cold or too professional. Technologies from Mine are absolutely user-friendly, there will be a place for it-pros and beginner miners for them.

The dynamism and conciseness of the brand identity enable it to go beyond the conventional media, create a brand space around the consumer. So, identity was developed in the interiors of the company, not only in their graphic design but also in unique functional furniture solutions. For the brand, there are no limits accepted or possible — as we make up, so it will be.