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Department for External Economic and International Relations of Moscow
Corporate branding of Department for External Economic and International Relations of Moscow
Context
The department is engaged in the development of External Economic and International Relations, it supports the international ratings of Moscow, organizes exhibition activities of the city and provides support to compatriots abroad.
Among the tasks assigned to the agency was the presentation in the brand identity of a graphic image of the globe, as well as the use of one of the recognizable symbols of Moscow. The target audience is foreigners — potential visitors and investors.
Concept
For design, the concept of "Moscow in the world. The world is in Moscow. " Within its framework, it was essential to emphasize the openness and friendliness of the city, which has its own unique identity, but at the same time is part of the modern world — a dynamic and relevant one.
Implementation
The mark is a stylized letter M. Because of the chosen angle and red color it resembles a fragment of the Kremlin wall — one of the important symbols of the capital, which also emphasizes the relevance Departments to the state structure.
The image of the globe is embedded in the mark and directly illustrates the thesis "The world is in Moscow". Concise modern writing completes the whole picture.
Brand book is as open and friendly as Moscow is itself
Results
Thanks to the versatility and flexibility of the proposed brand identity, it was simultaneously designed and implemented
a series of business souvenirs that managed to present it in a favorable and memorable light.
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Other corporate branding projects
Development of a brand positioning and visual identification of the brand
Rebranding of State Space Corporation ROSCOSMOS ECHO
Development of a brand idea and visual identification for center of medical insurance programs
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