The brand has achieved fame and respect among connoisseurs of high-quality sound thanks to a thoughtful approach to the range formation and serious expertise of consultants in the salons. However, for the future, the brand decided to shift its focus, expand its audience, and add mid-range price audio and video equipment to the range.

For many years, the company Pult.ru has specialized in the sale of Hi-Fi equipment and accessories.

For the brand, it is entering another round of development. So for the potential audience of the brand, it is the promise of discoveries in the world of technology, in which Pult.ru experts will become guides. The visual metaphor in the new logo was the image of a relative door — a symbol of discoveries, going beyond the limits, reaching new territories. The bright color of the image refers to the TV backlight and emphasizes the overall contrast of the logo.

The new stage was not a point either in history or in the company logo.

The image of the door in the brand identity is also easily scaled. Depending on the size and media, it can become either an almost full-size door in the salon interior or just a part, a pixel, in a digital pattern.

The brand’s updated position is that technology can be simple, convenient, and friendly — it’s only necessary to choose the right guide in this way — the versatility and ease of use of brand identity help to emphasize these values.

The solutions offered by the brand are scalable to any budget or customer request.