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Consumer branding
These days, the consumer market has been a highly competitive space where a brand can lose it all in an instant, if it’s not careful. But then again, this is what makes crafting effective solutions for the industry all the more fun. Well, at least that’s our idea of fun.
How do we approach branding?
How do we approach branding?
When it comes to consumer branding, we think honesty is the answer.
You have to be honest when you look at the consumers and try to understand their behaviors. Our task is to see past the conventional target audience profiles, to identify the actual drivers and barriers of consumer decision making and to deliver the most impactful insights.
You have to be honest when you look at the consumers and try to understand their behaviors. Our task is to see past the conventional target audience profiles, to identify the actual drivers and barriers of consumer decision making and to deliver the most impactful insights.
You need to come off the beaten track and challenge the 'happy housewife' trope if you want to create a convincing brand. A brand that will not only stand out on the store shelf but also tip the balance of power and win the marketing game.
Packaging redesign and rebranding for a line of ready-to-cook products
Packaging and logo redesign for a line of bug repellents by Komaroff
A comprehensive project for building an ecosystem of family-friendly products
Rebrand for a line of children’s skincare products
Creation a product that moves with the times for the main audience and object of desire for a younger group of consumers of generation Z and millennials
Making a packaging standing out from a common communications clatter and gain consumer loyalty in the household segment
Packaging redesign of cutlets
Packaging redesign of packaged grifts
Creating a new modern product line for pharmacies that can be sold without additional investments and media budget
Creating an exclusive collection of souvenir and accessory products
Creating the own brand of spare parts and accessories
Development of a brand and packaging design for baked chicken
Rebranding of the oral care products brand
Rebranding of Polysan remedies line
Development of a brand idea for the brand of products for slimming and body shaping
Packaging redesign of the cosmetics line caring for the skin of people of different ages
Packaging redesign of the professional hair care products
Redesign of the brand of intimate personal care
Design a new trade mark of Georgian wine
Design of a name, logo and graphic identification system for a new brand of Georgian wine
Rebranding and packaging design for the brand of canned vegetables and fruit
Rebranding and packaging design for the brand of canned vegetables and fruit
Development of the ideology, name, logo, and packaging for a new brand of sandwiches
The project of a brand idea for a new brand of ready-to-cook meat products
Positioning strategy and packaging design concept for the household pumps line
Packaging redesign and rebranding for a line of ready-to-cook products
Packaging and logo redesign for a line of bug repellents by Komaroff
A comprehensive project for building an ecosystem of family-friendly products
Rebrand for a line of children’s skincare products
Creation a product that moves with the times for the main audience and object of desire for a younger group of consumers of generation Z and millennials
Making a packaging standing out from a common communications clatter and gain consumer loyalty in the household segment
Packaging redesign of cutlets
Packaging redesign of packaged grifts
Creating a new modern product line for pharmacies that can be sold without additional investments and media budget
Creating an exclusive collection of souvenir and accessory products
Creating the own brand of spare parts and accessories
Development of a brand and packaging design for baked chicken
Rebranding of the oral care products brand
Rebranding of Polysan remedies line
Development of a brand idea for the brand of products for slimming and body shaping
Packaging redesign of the cosmetics line caring for the skin of people of different ages
Packaging redesign of the professional hair care products
Redesign of the brand of intimate personal care
Design a new trade mark of Georgian wine
Design of a name, logo and graphic identification system for a new brand of Georgian wine
Rebranding and packaging design for the brand of canned vegetables and fruit
Rebranding and packaging design for the brand of canned vegetables and fruit
Development of the ideology, name, logo, and packaging for a new brand of sandwiches
The project of a brand idea for a new brand of ready-to-cook meat products
Positioning strategy and packaging design concept for the household pumps line