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Task
Develop a new logo and brand identity for the Business Club of Realtors. Creating a system of visual identification, which will combine the various club courses, including the main thing — the annual Forum — an event that in the long term is after the central one in the country.
BCR is an open professional community of realtors and real estate market professionals.
People with common ideas and spirit for results. BCR Forum is an event that takes place in Moscow. The Forum will feature the best speakers-practitioners, lecturers from related fields of business.
The target audience — realtors, real estate market specialists, businessmen with higher education.
Agents with at least 6 months experience, directors of firms. These are not only residents of the capital, the Forum and the Club are also designed for the presence of regional representatives.
They are engaged in the establishment of professional communication among industry experts. Make a productive, positive, and open dialogue. Through the dialogue, BCR provides new knowledge, the opportunity to establish contacts, communicate with the best representatives of the industry and teaches to use the information received in everyday work.
BCR is primarily communication.
The image of the comic bubble — into which essential phrases and concepts are introduced, emphasizes the orientation towards communication among members of the professional community. Its similarity with the plan of the apartment further emphasizes the specifics of this community — development business.
A "talking" brand identity reveals the key concepts of the Forum.
Key-visual, if it is necessary, can be easily transformed into various images, depending on the needs of the brand. For example, the bubble takes the form of symbolic architectural buildings of the cities where the Forum takes place.
The flexibility of corporate identity makes it versatile and easy to use.
Other corporate branding projects
Development of a brand positioning and identification system for Lino Russo company included in Promargo Agro Holding
Development of a brand positioning and visual identification for MCS
Development of a brand positioning and visual identification for FTC
Other corporate branding projects
Development of a brand positioning and identification system for Lino Russo company included in Promargo Agro Holding
Development of a brand positioning and visual identification for MCS
Development of a brand positioning and visual identification for FTC
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