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Task
Packaging redesign of cutlets
Context
The attitude to ready-to-cook food is ambiguous today.
Often, ease of cooking is the only thing such products can boast of. Their taste, as a rule, does not meet the expectations of the customer, since the ingredients often contain by-products and other additives. Moreover, some ready-to-cook food requires defrosting before cooking, which conflicts with the very idea of a fast, but at the same time nourishing food. As a result, it is simply not tasty to the customer, but why?
As the product is made in the wrong way.
As the product is made in the wrong way.
The target audience is modern urban residents who know the value of their time and comfort.
They are rigorous to themselves and others, and do not waste their energies; a family is essential for them — they bring up children carefully, make relationships with spouses, pay attention to relatives. Also, of course, it is important for them to eat well with health improvements, because this is the basis of quality life. They should be sure that what they eat meets their high standards.
They are rigorous to themselves and others, and do not waste their energies; a family is essential for them — they bring up children carefully, make relationships with spouses, pay attention to relatives. Also, of course, it is important for them to eat well with health improvements, because this is the basis of quality life. They should be sure that what they eat meets their high standards.
The target audience is modern urban residents who know the value of their time and comfort.
Strategy
What are Miratorg cutlets remarkable for?
First of all, it is pure ingredients with the maximum of meat, and, of course, without the addition of by-products.
These cutlets are easy and simple to cook — in a pan, no defrosting and adding oil.
Well, convenient packaging — it's easy to open, and each cutlet in it is individually packed in a bag.
All this makes Miratorg cutlets right.
These cutlets are easy and simple to cook — in a pan, no defrosting and adding oil.
Well, convenient packaging — it's easy to open, and each cutlet in it is individually packed in a bag.
All this makes Miratorg cutlets right.
The brand is not afraid to "show the goods face" and makes the product itself the main emphasis in packaging design.
Concept
Miratorg cutlets are the right ready-to-cook products that are made following the high-quality standards of the manufacturer.
Miratorg cutlets are the right ready-to-cook products that are made following the high-quality standards of the manufacturer. The packaging is made in a restrained, pastel color scheme with a concise design and a picture of ready-cooked cutlet as the main accent to emphasize the purity of the composition and ease of preparation
Put one's best foot forward, as the saying goes.
Put one's best foot forward, as the saying goes.
Implementation
Ready-cooked, juicy, appetizing cutlet, placed on an interesting, nice in color background, immediately attracts attention.
The manufacturer and the name — "the right cutlets" — are concisely integrated into the composition and are read well. On the backside, there are the ingredients and the recommended cooking method.
The right packaging for the right cutlets. Nothing extra.
The right packaging for the right cutlets. Nothing extra.
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