OTVETDESIGN

Yarmarka

Task

Packaging redesign of packaged grits Yarmarka.

The attitude to grits in boiling bags is ambiguous today. On the one hand, it is convenient and fast, but on the other hand, the consumer cannot to appreciate the product quality: impurity content, the presence of crushed kernels, color, and smell.

For this reason, people mostly prefer grits in traditional packaging, because you can touch, examine and evaluate quality.

The target audience is modern urban residents who know the value of their time and comfort and also try to eat with health benefits.

The main advantage of Yarmarka products is full control over the production process.

Before packaging, the grits go through six stages of cleaning, which provides absolute confidence in its quality. The brand is not afraid to "show the goods face" and makes the product itself the main emphasis in packaging design.

The brand is not afraid to "show the goods face" and makes the product itself the main emphasis in packaging design.

"Grits of cristal quality" - this is the new packaging concept.

The pun succinctly indicates the uniqueness of the Yarmarka products: in transparent boiling bags, there are grits; you can be sure of its purity and quality.

A graphic image of the package combined with the actual image of the grits was placed on the packaging to show that everything is clean and transparent.

A pattern of rhythmically laid out grains on the background emphasizes the quality of the product — a grain to grain. Infographics on how to properly cook grits are placed on the packaging face and mean a logical development of the idea of clarity and transparency.

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