Normavein is a line of vein toning products for the legs that solve the problems caused by varix. The product is catered for the European market.

Creating a new modern product line for pharmacies that can be sold without additional investments and media budget.

Articulation as clearly as possible the line incidence in the packaging.

To form in the consumers' opinion the modern brand image — effective, but not boring.

Creating a remarkable packaging on the shelf — the brand did not plan extra support for the launch.

Illustration of a problem or its solution is a traditional method for pharmaceutical packaging. However, such is the specifics of the market that brands try to keep the most serious tone in packaging — this emphasizes their expertise.

With the launch of the new brand Normavein, the agency tried to move away from industry standards by adding emotionality to communication.

The selected images symbolize those unpleasant sensations experienced by the target audience of the brand. Either the feeling of heaviness or burning sensation in the legs is international and understandable to speakers of any language and mentality if they suffer from varix.

Being at the point of sale, in the pharmacy, choosing one or another product, they feel discomfort from heaviness in the legs or edema at the moment. The brand full of empathy understands them and offers the solution — Normavein products. When they come into your life, unpleasant symptoms will go away from your legs. On their feet.

A successful start without extra investment.

A high level of spontaneous brand recognition among the target audience after the first month of sales.

Successful position on a highly competitive pharmacy shelf of European countries.