Ginocomfort

Comfort in the intimate zone is not the most common topic for women to talk to. It is not always discussed even with friends. Intimate hygiene is not only intimate in the literal sense, but it is also a very personal topic that is not customary to flaunt.

Therefore, at the very beginning of the work, the agency was tasked with the following: to create a package that correctly conveys information that the product is intended for women and does it gently, without causing embarrassment or inconvenience by excessive detailing.

Ginocomfort is a brand caring about your comfort. It does in the intimate zone and not only there. We make much effort to make it comfortable for you not only to use, but also to buy our products, to put them on a shelf in the bathroom, and to take them out of your bag.

The label is based on the author’s illustration. Brand products were decorated with images of women, free and natural. The images are conditional enough not to cause discrepancies but recognizable sufficient to indicate the audience of the brand and the relevance to care products.

Grace and emphasis on color make the images related to paintings by Henri Matisse, an artist who could brilliantly convey emotions through laconic images. A white package and especially strict logo balance the graphics — the boxes look appropriate both on the pharmacy shelf and in the bathroom.