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Hungry? Forget it!
Task
Develop the ideology, name, logo, and packaging for a new brand of sandwiches.
Context
Samson company decided to launch a subsidiary business — the sale of packaged sandwiches. An agreement was reached with several gas station chains ready to take the product for sale. On this, the basic information from the client was over. The formulation of positioning, brand ideology, as well as the whole work on branding, was handed to the agency.
The target audience is people who want to have a bite on the journey.
Strategy
Analyzing the circle of the future product, we tried to look at the context broader. The real competitors of the new brand are not only packed sandwiches but also the whole variety of snacks presented at gas stations. In this case, none of the shelf neighbors turn to advantage the specifics of the point of purchase and the consumption context. So, no one can promise the potential consumer what they need right now. They needn’t beautiful photos of components, or a feeling of belonging to a fun company, or environmental protection, but the energy and power that are enough to continue on their way.
Concept
Brand ideology is built around the idea of travel and road. It doesn’t matter how long this way is. Moving towards a goal, you need strength and energy to achieve it. The product energy value, in this case, can be measured not even with kilocalories but with kilometers of the way free from thoughts about food and stops because of it. Hungry? Forget it!
Moving towards a goal, you need strength and energy to achieve it.
The roadmap is the key visual image of packing.
Implementation
The brand name is not a familiar word or a phrase of a descriptive nature but a valuable motto conveying its ideology. "Hungry? Forget it!" — this is not only ease in solving food issues on the journey; it is also dynamism and optimism to life in general and problems in particular.
The roadmap is the key visual image of packaging. Chopping in the form of a key product present in the sandwich helps the consumer quickly and easily choose the wanted filling, as well as see the product itself.
The roadmap is the key visual image of packaging. Chopping in the form of a key product present in the sandwich helps the consumer quickly and easily choose the wanted filling, as well as see the product itself.
Other consumer branding projects
Rebranding and packaging design for the brand of canned vegetables and fruit
The project of a brand idea for a new brand of ready-to-cook meat products
Positioning strategy and packaging design concept for the household pumps line
Other consumer branding projects
Rebranding and packaging design for the brand of canned vegetables and fruit
The project of a brand idea for a new brand of ready-to-cook meat products
Positioning strategy and packaging design concept for the household pumps line
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