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OTVETDESIGN
Creating an exclusive collection of souvenir and accessory products, and building the sale system of marketing souvenir products Lada Image.

Task
They are unique, desired, and cannot be bought in a common store. Souvenirs should declare the brand ideology: Lada Image is a strong, confident brand with a clear line and with great attention to detail.


It was necessary to create a high-quality, stylish, single line of souvenirs and accessories for the brand. Not a formal promo, but things that everyone would like to wear and use.


Many men, many minds. Everyone has different tastes and preferences. The concern does not pursue popularity and universal love but makes cars — good, high-quality, in a modern body, adapted for the severe weather conditions of our country. It moves along his way, keeps on its line.


These cars are for those who have taken shape. Who have decided for themselves what they want, where they aspire to and move. Confidence in their own opinion, self-reliance is confidence in choosing a car.
Idea
Own Line is souvenirs continuing the brand ideology: "There is only one way. Your own." In this case, the line of souvenirs reflects the general line of the brand, its character. Confident, frank, clear.


There are many roads, but Lada Image, like the owners of the brand’s cars, does not dodge around bypass routes but paves its own. It adheres to its line.
Realization
For branding clothes, we developed a corporate pattern based on intertwining and winding roads. On top of the pattern, there is always a bright, straight line of Lada Image.

Depending on the product model, options for applying and highlighting individual elements of clothes with a bright line were made up. On sweatshirts and vests, such elements are zippers and fasteners; on hoodies, pipings on the edges of the product and laces on the hood are highlighted orange color. Separately, a line was developed with the application of text messages: "My Line", "There are many roads — I choose my own."
Clothes
Lada Image stands out for its attention to detail. Accessories are no exception. In each clothes, we picked out one main line and made a bright accent on it. All accessories are made in a restrained dark gray corporate range with an orange line — no extra accents.
Accessories
On each packaging, depending on the features of the construct, a corporate element is also highlighted — an orange line.
Packaging
It came out also its own and unique, painted as if crayons on the pavement. Merry in filling and restrained in design.
Children's line
Other consumer branding projects
Creating a new modern product line for pharmacies that can be sold without additional investments and media budget
Creating the own brand of spare parts and accessories
Development of a brand and packaging design for baked chicken
Other consumer branding projects
Creating a new modern product line for pharmacies that can be sold without additional investments and media budget
Creating the own brand of spare parts and accessories
Development of a brand and packaging design for baked chicken