Task

An advertising campaign for a new product — sweet processed cheese with different flavors.

Prerequisite

Idea

Sweet processed cheese is able decorate not only your pastries but also your life. And also, it can add joy to it. Just open the cover.

Valio has launched a new product — Viola dessert processed cheese in a doypack packaging.

Rich chocolate and caramel flavors, as well as a convenient form factor — these are the main distinguishing features of a new Viola. To tell about them as easily and naturally as to squeeze out the cherished dessert — that was our task.

Optimistic still lifes of food and cheese are able to evoke a smile and appetite. And the promise of a rich taste is to force dropping everything and rush to the store for the cherished red packaging.

Solution