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Develop an advertising campaign in the press of the products line for Ginokomfort female intimate hygiene
The main USP of the brand is the delicacy of all products of the line.
Product
Specifity
Delicacy, in the case, was required not only from the cleansing products themselves but also from the brand communications. It was important to denote the specifics of the product, without going into physiological details that could confuse the audience.
Solution
The conciseness of the method and the accuracy of the image helped to smooth things over, making the communication very understandable without causing embarrassment or rejection among the target audience.
A good metaphor is the best way to correctly and tell clearly about a sensitive issue. The flower is a symbol of beauty, tenderness, femininity, and care. So in our interpretation, it also means careful attention to the intimate area.
Other communications projects
Advertising campaign for Plus line of Asepta brand
Advertising campaign for Paradontal line of Asepta brand
Communications strategy development for concrete admixtures of BASF brand
Other communications projects
Advertising campaign for Plus line of Asepta brand
Advertising campaign for Paradontal line of Asepta brand
Communications strategy development for concrete admixtures of BASF brand
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