The general idea for the advertising campaign was that proper dental care is akin to fitness. This is certainly a matter of health but also an important component of your attractiveness. And, like fitness, dental care requires two attempts, in the morning and in the evening.


A non-standard message overstepping the limits of an industry cluster, entailed an equally non-standard visuality. The brand achieved its goals — it has stood out from the competitors and emphasized its uniqueness.

Asepta is a line of products for the care and prevention of dental and oral health from Vertex. The brand produces products of various kinds, dividing them into lines. So, Plus line includes toothpaste for professional daily dental care.


Thanks to thorough toothbrushing, the products of the lines give a visible aesthetic effect. It is especially important for people who are attentive to their appearance — they are our target audience.