Rusagro

OTVETDESIGN

People who stand firmly on the ground

Task

Development of the concept of the annual report for Rusagro Group — the largest vertically integrated agricultural holding in Russia.

They are behind the impressive figures and inspiring brand results. In the annual report for 2017, it was essential to reflect the Company’s fundamental position on this issue, to bring the Company’s employees, their thoughts and achievements to the foreground.

Rusargo is people, first of all.

Introductory

Solution

The personages of the annual report are the employees of Rusagro, people who stand firmly on the ground. Because it is part of their work.

Solution

The personages of the annual report are the employees of Rusagro, people who stand firmly on the ground. Because it is part of their work.

There is the field during the sowing instead of the usual offices; instead of perfectly clean shoes, there are rubber boots; piglets in the mud are instead of oak tables. The present work of the agricultural holding is in full swing here and does not need any embellishment.

Pragmatism, practicalness of the method are represented in the character of shooting.

Visual Statistics

Theses are deliberately devoid of officious, and the images used in them are related to the specificity of the brand's activities.

We do our work honestly and truly tell about it on the pages of the annual report. Our professionalism and openness — these are the important qualities that allow the Company and the people working in it to stand firmly on the ground.

The photo of each of the characters is accompanied by a quote that tells about the Company’s principles and its individuality.

Theses