OTVETDESIGN

Forward and Upward

Development of a multifunctional concept of a corporate presentation booklet with partial functionality of the annual report. Development of a multifunctional concept of a corporate presentation booklet with partial functionality of the annual report.

Task

Brief

The agency was given a non-standard task. It was important for the client to receive a respectable corporate booklet, which could be updated annually with updated financial reporting of the brand.

Concept

We offered the client the concept touching upon not only the ideological component of the brand but also providing a functional solution to the task.

The edition got a two-part format: the constants about the brand are designed in the form of a book, the current finance indicators are made as a booklet which can be changed annually. Together they were packed in a common presentation box. The concept component is also common. It was important to emphasize the idea voiced by the customer: Lukoil-Garant is a reliable social partner that helps to go ahead.

The visual metaphor for the thesis is the stairs. No matter how steep and endless they are, Lukoil-Garant will always be with his customers, helping to overcome them, step by step, moving towards the goal.

Photo Style

The key photos contain a picture of a given metaphor. The general character of the images is strict and futuristic. It indicates additionally the brand’s striving forward.