OTVETDESIGN

Aeroflot

The whole year at top level

Task

Develop the design concept and makeup of the
annual report for Aeroflot Russian Airlines.

2014 didn’t happen to be easy for all the participants in the air transport industry.

A significant fall of the ruble affected the number of flights and led to a decline in the tourism market. However, despite geopolitical and economic problems, Aeroflot demonstrated its stable position and remained at the highest level.

Position Consolidation

Aeroflot not only got out of the crisis without big losses but also achieved success in a number of other indicators: set a new record for passenger traffic; strengthened its position as one of the world leaders in terms of service; launched the budget airline Victory; finally, made a significant contribution to the organization and holding of the Sochi Olympics.

Concept

Aeroflot also has the youngest plane fleet.

To purchase 50 more airplanes is in the plans for 2015. These data suggest that the Airline goes on to thrive and to move forward, increasing turns and taking off to new business heights. And in order to show the scale of the Company’s activity, we looked at the situation from the height of the flight.

The spread of Aeroflot extends over the whole territory of Russia and not only.

Our plane flies over snowy deserts, dense forests, and wide rivers, proving in practice that Aeroflot is a large Airline in a large country.

On each page of the annual report, we depicted the shadow of a flying airplane in various parts of Russia.

It gives the impression that the airplane is moving throughout the entire report, from the first to the last page, showing the Company’s high achievements. In the design of fly titles, there were used sceneries and fragments of the landscape over which the plane flies.