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OTVETDESIGN

James Cook

Calendar for the restaurant
Task
Calendar for the restaurant James Cook
Context
James Cook is an authentic English Pub with sofas for large groups, red brick walls, and dark wood tables. However, the most important thing in the pub is beer. At James Cook, a beer card awaiting guests contains only the best beers from England, Belgium, the Czech Republic, and Germany. The food here is also delicious, but the thing that gathered its audience of true connoisseurs is beer.
The target audience is suppliers, regular guests, in short, just good pub friends.
Concept and Implementation
The calendar is not quite a typical story for bars and restaurants. Therefore, so that it does not seem a stranger at this celebration of life, we made it to the format of a standard placemat. So you can safely put your beer mug on it and celebrate weekends and holidays in a big way.
The calendar is printed on craft paper; it fits the aesthetics and atmosphere of the pub. Holidays and weekends are marked in it, not with a red date, but with dark and light tracks from the beer mug. You can put a glass on them, or you can arrange your own holiday in the middle of the week and mark it with a beer in James Cook.
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