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Signs of Politeness
Task
Create an entertaining and moralizing calendar, inducing drivers to be polite and well-bred in the roads
Context
With a view to forming a civil relationship between traffic participants, the year 2013 was declared as the year of traffic standards and politeness. The automobile center Atlant-M Lakhta fully supported the initiative and decided to give a calendar telling about the importance of traffic etiquette, as a present to customers and partners. In order not to make the calendar like just another boring set of rules that no one would read, the agency was tasked with: in any legitimate way, to make drivers smile and ponder over their behavior.
The target audience is customers, car center partners, and all motorists,
who know firsthand what "rough" driving means.
who know firsthand what "rough" driving means.
Concept
We often hear how "affectionately" drivers call each other directly and in an underhand. So everyone, of course, is confident in their impeccability. However, what is the result? Nervous tic, high irritability, and poor appetite. Our calendar does not contain the rules of good form and excerpts from rules of the road; on the contrary, it is imbued with sarcasm, rude comparisons, and hyperbolas. It is a kind of illustrated guide on how to avoid troubles on the road and not lose a human appearance.
Implementation
There is heavy traffic on the pages of the calendar. A lot of composite characters drive here, who can be seen on home roads. There are such common species of animals as Amazing Deer, Parking Macaque, Fine Blue Fining Gnu, and many others. Each of them is given a characteristic, like from the Alfred Brehm’s encyclopedia. Look at them closely and remember: you should to be polite in order not to become one of them.
Amazing Deer (Oh! Deerus)
The most common species can be found everywhere. It is characterized by unsteady driving on the left strip and absolute disorientation on the country. When meeting, try to carefully drive all over the Deer and drive away from such a driver to a safe distance. In no case do not signal: you can frighten and cause an inadequate reaction.ю.
The most common species can be found everywhere. It is characterized by unsteady driving on the left strip and absolute disorientation on the country. When meeting, try to carefully drive all over the Deer and drive away from such a driver to a safe distance. In no case do not signal: you can frighten and cause an inadequate reaction.ю.
Blue Fining Gnu (Policei patrulos)
This species lives in bushy areas, likes to appear unexpectedly, eats only freshly picked greens; Such a specimen likes to stop and communicate with absolutely all representatives of the road fauna.
This species lives in bushy areas, likes to appear unexpectedly, eats only freshly picked greens; Such a specimen likes to stop and communicate with absolutely all representatives of the road fauna.
Stubborn Zebra (Holy polosatus)
This specimen is very stubborn in their honesty. Such a driver claims increased attention because they know a whole load of responsibility placed on them. Such a driver allows moving on them only to Meerkats. Other traffic participants should stop and wait for permission. It concerns especially to individuals such as Parking Macaque, Cabby Wart hog and, of course, Amazing Deer. Zebra is a very grave animal, and you should not try its patience. Tip: in order to gain the favor with Zebra, you always need to pull up before such a driver. Remember: if you do not respect Zebra, this species, despite his or her natural beauty and kindness, can turn her back upon you.
This specimen is very stubborn in their honesty. Such a driver claims increased attention because they know a whole load of responsibility placed on them. Such a driver allows moving on them only to Meerkats. Other traffic participants should stop and wait for permission. It concerns especially to individuals such as Parking Macaque, Cabby Wart hog and, of course, Amazing Deer. Zebra is a very grave animal, and you should not try its patience. Tip: in order to gain the favor with Zebra, you always need to pull up before such a driver. Remember: if you do not respect Zebra, this species, despite his or her natural beauty and kindness, can turn her back upon you.
Cabby Wart Hog (Taxoidus amorales)
Such individuals are engaged in the voluntary carrying of Meerkats and late Hares, they are friends with them and allow them to listen to the lyric songs of the Protected Bisons. Such individuals do not like the rest traffic participants. This species uses foul language, likes to teach and honk. When meeting, let them pass and do not get into a dispute. All the Wart hog’s arguments can greatly offend your hearing.
Such individuals are engaged in the voluntary carrying of Meerkats and late Hares, they are friends with them and allow them to listen to the lyric songs of the Protected Bisons. Such individuals do not like the rest traffic participants. This species uses foul language, likes to teach and honk. When meeting, let them pass and do not get into a dispute. All the Wart hog’s arguments can greatly offend your hearing.
Cycling Bear (Velopomehos)
This species awakes from hibernation by spring and wedges into the general traffic. They confidently maneuver on their two-wheeled friend in traffic jams before meeting with the Amazing Deer. When meeting, the only way is to understand and forgive.
This species awakes from hibernation by spring and wedges into the general traffic. They confidently maneuver on their two-wheeled friend in traffic jams before meeting with the Amazing Deer. When meeting, the only way is to understand and forgive.
Prancing Saiga (Oluh obgonalus)
This species feels like the master of the whole traffic. They think they drive gracefully, often neglecting the others' interests. Most of all, the Amazing Deer suffers from it. When meeting, always stick the rule — make way for a fool.
This species feels like the master of the whole traffic. They think they drive gracefully, often neglecting the others' interests. Most of all, the Amazing Deer suffers from it. When meeting, always stick the rule — make way for a fool.
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Design of a corporate calendar IQmeter for Arivist
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