OTVETDESIGN

Arivist

The Head Is the Staff of Life

Task

Create a corporate booklet that not only reflects important information about the Logistics Company but also conveys its character and ideology.

Context

Arivist Company is a principled adherent of creative, non-standard solutions in the field of logistics. Holding’s ambition is not only being the counteragent responsible for the transportation of goods but also becoming a competent intellectual partner approaching meaningfully to the accomplishment of tasks.

The target audience is current and potential customers of the Arivist brand, everyone who values an intelligent approach to solving logistics problems.

Concept

Based on its many years of experience and deep knowledge of the market, Arivist is ready to offer customers effective non-standard moves that are outside the plane of well-known trends and template models. This approach was also reflected in the design of the booklet "Ideas move the world", which also exceeds the limits.

Ideas move the world

Implementation

The design booklet concept emphasizes one of the key principles of the Arivist Company — not to be afraid of exceeding the limits and bounds of conventions. A bright booklet with a distinctly free graphics and color scheme, with all its appearance, demonstrates uniqueness — both its own and the Company. The author’s illustration and handwritten fonts emphasize the individual approach of the brand in solving the tasks.