OTVETDESIGN

Arivist

Task

Develop a booklet concept for the Arivist Group of Companies.

Context

The Arivist Holding is based on four pillars: Tandem Customs Broker, the Partner freight forwarding service, the ITM Group Company, and the Arivist running Company itself. Each of the four components requires certain attention. Therefore, the booklet should be as simple and clear as possible to tell what they are and what functions they serve.

The target group is current and potential customers of Arivist Holding, who appreciate ideas of an intellectual approach to customs clearance and logistics.

Concept

Simple about the complex — the main idea that we put the basis for the concept and developed on the pages of the whole booklet. In order to tell about the intellectual Company in a popular language, it is necessary to have a special skill. In the booklet, we promote the idea of popularization such a complex science as customs logistics with the help of naive illustrations and precise texts.

Implementation

We picked out own visual metaphor for each direction in the holding, and by no means direct. So, in Tandem, there is both elephants and tanks; a big whale is in ITM, and Arivist "conducts" it all. Slightly childish drawings dilute deep information and make the book compelling.
A-lines on the cover seem disordered scribbles only at first sight. Actually, this is an interlacing of difficult routes that the Arivist passes to deliver freight of any complexity.